Here’s Where to Shop for Ridiculously Cute Baby Clothing (2024)

If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: real parents who spend a lot of time and money outfitting their own kids season after season. (We know a thing or two about how much clothing these little ones go through).

And with Father’s Day around the corner, if you’re on the hunt for a present for a new dad there are tons of unique pieces that will seriously impress. Whether you’re shopping for a parent-to-be, like a new mom, or you’re simply in the market for fresh clothing for the summer, these are the best places to shop for babies.

Where to shop the best baby clothes

• Best Overall: Hanna Andersson
• Best Bulk Baby Clothing: H&M
• Most Trendy Baby Clothing: Zara
• Best Baby Gift Sets: Monica+Andy
• Best Affordable Organic Baby Clothes: Little Planet by Carter’s
• Softest Organic Baby Clothing: Mori
• Best Discovery Retailer: Maisonette
• Best Eco-Friendly Retailer: Smallable
• Best High-End: Pinkchicken

Your baby clothes questions, answered

• How to shop for the best baby clothes
• How much should I spend on baby clothes?

The best baby clothes brands for cute and elevated essentials

So you want to splurge a little on the little ones? We get it. They’re only one-year-olds once. This may be the cutest they’ll be their whole life! (Kidding, we said may.) There are plenty of mom-and-pop shops that curate beautiful brands in this lane, so after you check your local baby stores, here are some of our go-to places to shop, especially if you’re looking for a thoughtful baby gift.

Hanna Andersson is an Oregon-based company that parents have turned to for decades. Its signature is print-forward, ultra-comfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays like Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is super soft (especially its new bamboo pajamas) for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.

Pros: Soft and durable materials, fun prints and collabs
Cons: Popular styles sell out quickly

Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, less shipping costs

Save when you shop for the best baby clothes with these Hanna Andersson promo codes.

Maisonette is the ideal place to find a show-stopping present. The multi-brand marketplace was founded by Vogue alums Luisana Mendoza and Sylvana Durrett (mothers themselves). You can find squeal-worthy items across a range of budgets. Whatever you do, do not sleep on Maisonette’s in-house label Maison Me. “I love that it offers luxury-like pieces at more affordable prices, which often go on sale, and it has tons of cute mommy-and-me sets,” says Earley. While you’re shopping, you might also want to peep its toy section. Like the clothes it offers, the toys are attractive, high-quality, and exceptionally giftable.

Pros: Large selection from a range of brands, sells other baby items like toys and gear
Cons: Returns fee

Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee

Save when you shop for the best baby clothes with these Maisonette promo codes

Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I'm a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.

Pros: Very soft clothing, fun prints, extensive Disney gear
Cons: High free shipping threshold

Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days

Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally-friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, baby blanket, hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.

Pros: Buttery soft clothes, organic and sustainable fabrics
Cons: High free shipping threshold

Best for: Supersoft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days

Janie & Jack

If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and cat-eye sunglasses. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”

Pros: Timeless styles, good resale value
Cons: Shipping isn't free

Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days

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Mini Boden

Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can't help but think of picture day every time I shop Boden,” says Earley. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters, basically whatever your kiddo needs, Mini Boden has it in a fun, playful style. And its clothes don’t just look adorable on—they’re super soft yet durable enough to pass onto siblings.

Pros: Fun and playful styles, wide range of clothing types
Cons: Popular styles sell out quickly

Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days

Save when you shop for the best baby clothes with these Boden promo codes.

Angel Dear

We’re just going to say it: Angel Dear has some of the cutest prints around. Just check out these oh-so-sweet duckling pajamas, this adorable pumpkin spice latte bodysuit, and this romper featuring the aptly named “BBQ buddies.” It offers these unique prints as well as classics like gingham and floral in a variety of colors, fabrics, and styles, from overalls to dresses to hats and bubble rompers, and it frequently updates its collection to add in new designs. Bonus: It hosts semi-regular sales where they offer some serious discounts, so keep your eye out.

Pros: Offer a variety of fabric types, adorable designs
Cons: Designs sell out quickly

Best for: Creative and cute style Size ranges: Newborn-8 years / Shipping: $10 for economy / Return policy: Within 14 days

Bellabu Bear

This mom-owned brand was specifically designed for babies with sensitive skin, so all of its clothes are seamless and tagless. Its entire collection is also made with bamboo, which has become particularly popular among moms for its soft feel and coziness. Bellabu Bear started as a pajama line but has expanded to dresses, daywear, and even clothing for adults. Its colorful and fun prints are subtle yet playful, and it even offers “doll and me” matching sets for your little one and her plastic BFF.

Pros: Designed to reduce skin irritation, hand-drawn whimsical prints
Cons: Not sold at all retailers

Best for: Babies with skin sensitivity / Size ranges: Newborn-Teenager / Shipping: Free over $50 in the US / Return policy: Within 30 days

Young Days

Young Days’ line of bright yet subtle clothing for babies just screams summer in the best way possible. Think lightweight shorts in a whimsical light blue circle print or a terry cloth apricot polo that is perfect for straight out of the pool. Our editors are fans of its unique and varied colorways, which are muted enough to not be too loud but still fun and colorful for kids. The brand also says it is committed to using organic and recycled materials, which means you can feel good about what you’re buying.

Pros: Environmentally friendly, bright yet classy designs

Cons: Not sold at major retailers

Best for: Beach day fits / Size ranges: Newborn-6T / Shipping: Free over $50 / Return policy: Within 30 days

Copper Pearl

Copper Pearl has become one of the most popular brands out there for baby accessories like drool bibs and burp cloths because they’re just so luxe and soft. Seriously, once you try one of its blankets, you wish you could have one for yourself. Its clothing line has that same feather-soft feel we have come to love available in items like onesies, footie pajamas, and knotted gowns in whimsical yet muted prints and an array of colors. You won’t be able to stop snuggling your babe, but isn’t that the point?

Pros: Super soft, muted pastel colorways

Cons: Not a wide range of clothing options

Best for: Cozy outfits / Size ranges: Newborn-Kid’s Large / Shipping: $5 for standard / Return policy: Within 30 days

J.Crew

There’s something about a toddler in linen for summer that just feels right. “I love J. Crew for their aspirational basics and sophisticated pieces,” says Glamour senior editor Stephanie McNeal. “What’s more adorable than dressing your babe in the same?” Kid-ish clothing has its time and place, but let’s be real, so does your little guy in this just-like-dad collared shirt or daughter in this oh-so-perfect strawberry matching set. It’s giving quiet luxury, baby version.

Pros: Elevated fashion, frequent sales

Cons: Not a lot of options for kids under one

Best for: Toddler fashionistas / Size ranges: Newborn-16 years / Shipping: $5 / Return policy: Within 30 days

Kyte Baby

Kyte Baby is best known for its butter-soft sleep bags, but don’t miss out on the incredible daywear options. The rompers, onesies, footies, and other styles are all made with the brand’s signature bamboo fabric, which is great on sensitive skin. Most of the clothes also come in gender-neutral colors and prints, making them a nice gift option for all.

Pros: Super soft fabric, new designs often

Cons: Prints sell out quickly, expensive

Best for: Elevated basics / Size ranges: Newborn-10 / Shipping: $7.50 for less than $85 / Return policy: Within 45 days

LouLou Lollipop

LouLou Lollipop is added to nearly every registry on Babylist for its teethers. Seriously, no one can resist this lemon and strawberry duo. But its clothing is just as adorable. Our editors are particular fans of this dreamy “secret garden” romper and this subtle yet elevated gray half-moon print that are both darling and gender neutral (boy moms, this is your moment). Its line of hats and headbands perfectly completes the fit.

Pros: Whimsical designs, good-quality material

Cons: Pricey

Best for: Gender neutral fashionistas / Size ranges: Newborn-6 years / Shipping: Free over $75 / Return policy: Within 30 days

Petite Maison

With an aesthetic we like to call “Bridgerton babies,” Petite Maison Kids is not made for everyday wear. (Unless your everyday involves fancy tea parties and dancing around a spotless mansion.) But for special occasion outfits—like a wedding, first birthday, or family photos—you can’t get more special or adorable. On its website and at all Bloomingdale’s locations, you’ll find frothy tulle dresses, luxe velour rompers, smart tweed suits, and the like. The high price tag also comes with the knowledge that everything is ethically manufactured in small batches as sustainably as possible, using natural and recycled fabrics.

Pros: Perfect for parties, ethically made

Cons: Not super practical

Best for: A party dress / Size ranges: Newborn-10 years/ Shipping: $4.99-$9.99 / Return policy: Within 14 days

Pink Chicken is the ultimate in high-end baby fashion when you want to splurge. Its luxurious and stylish dresses have become the quintessential “party dress” for moms looking to make their girls feel extra special, and its prints are whimsical yet classic. “You can’t go wrong with their classic Stevie dress, which features a ruffled neckline and smocking, but I’m also a fan of their Willow two-piece set for little ones,” says Glamour’s McNeal. “I mean, how can you not buy this dress for a first birthday?”

Pros: Adorable elevated coastal designs, large variety of styles and patterns

Cons: Pricey

Best for: A special occasion / Size ranges: Newborn-14 years / Shipping: $10 / Return policy: Within 21 days

Posh Peanut

Posh Peanut claims its fabric is “as soft as a baby’s butt” and, well, they’re not wrong. The incredibly soft fabric, custom made viscose from bamboo, has earned the brand awards and made it a favorite among celebrity moms like Blake Lively, Gabrielle Union, and Emma Roberts. (Kylie Jenner’s son even wore the brand to make his IG debut.) “It’s a great option for kids with sensitive skin issues,” says Glamour’s Moeslein. “I dress my eczema-prone son in the brand’s pajamas all the time.” Besides all that, Posh Peanut also stands out for its variety of signature prints, which range from playful dinos to beautiful florals, and variety of family matching options.

Pros: Good for sensitive skin, lots of collaborations like Disney and other characters

Cons: Drops sell out quickly

Best for: Elevated family matching / Size ranges: Newborn-12 years / Shipping: Free over $25 / Return policy: Within 30 days

Norani

Best friends Ani Yemenidjian and Nora Mansour started Norani as largely a swaddle company but have since expanded to include a range of baby clothes in cheerful, kid-friendly prints like unicorns and space bears. Available to purchase at Target.com, Nordstrom, Amazon, and more of your go-to retailers, the collection of pajamas, rompers, and dresses notably hold up well in the wash. “I swear they get softer with every cycle,” says Glamour’s Moeslein.

Pros: Sold at many retailers, cheery prints

Cons: If you’re an Amazon shopper, you can only get pajamas

Best for: Clothes that won’t shrink / Size ranges: Newborn-8 years / Shipping: Free over $75 / Return policy: Within 14 days

PAIGELAUREN

Cozy sweats are a hit at any age, something founder Paige Lauren clearly understands. She started the company after finding herself frustrated at the lack of simple, timeless baby clothes on the market. And so, PaigeLauren was born: a line of soft loungewear in fleece, French terry, and other high-quality organic fabrics. “After purchasing one pair, we purchased about eight more,” raves one reviewer. Another says, “On top of being adorable, everything ships really fast!”

Pros: Elevated lounge sets, pretty colors

Cons: Not a ton of options beyond loungewear

Best for: Sweater weather / Size ranges: Newborn-10 years / Shipping: Free over $75 / Return policy: Within 30 days

The best affordable baby clothes brands

Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn’t feature, like Uniqlo and Old Navy, have excellent choices but sizes are often snapped up as soon as they launch. (You can blame that on its amazing prices.)

Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they’re breathable and great for playing indoors—or outside in the warmer months. I always scoop up a bunch of extras to keep in my kids’ cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. I even got a pretty great winter coat (the cutest little puffer!) for my child at the retailer.

Pros:Affordable basics, soft and breathable fabrics
Cons: Clothes aren’t as durable

Best for: Affordable basics / Size ranges: Preemie–4T / Shipping: Members get free shipping over $40 / Return policy: Within 30 days, excluding delivery fee

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Target

Target clothing isn’t as cheap as you may think, but it’s because the bull’s-eye overlords are simply not skimping on quality. If you’re shopping Target baby clothing, you’re probably going to check out with Cat&Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts). The line’s boys pants are some of my favorites, because they have reinforced knees that aren’t prone to ripping the way so many others do. Target is also home to lots of other brands with more basic offerings for stocking in those school cubbies or splashing in puddles—think Carter’s and OshKosh. Don’t sleep on its shoes, either—they have the cutest sneakers, rain boots, and more.

Pros:Wide selection of items and brands, focus on durability
Cons: Sometimes popular items sell out quickly

Best for: Affordable seasonal styles / Size ranges: Preemie–5T / Shipping: Free 2-day shipping over $35 / Return policy: Full refund within 90 days

Save when you shop for the best baby clothes with these Target promo codes.

Nordstrom

Yes, the place you buy yourself top-notch gifts also has top-notch gifts for newborns and babies. (Gotta love the one-stop shop!) Here you’ll find a wide assortment of parent-loved brands, including my personal favorite Magnetic Me (makers of stretchy modal cotton sleepers that have magnetic closures instead of zippers), the print-happy Posh Peanut, cute swimwear from Rufflebutts (another personal fave), and the trendy styles from the retailer’s very own brand, Tucker and Tate. Don’t forget to shop seasonal must-haves like snowsuits and other outerwear for winter from some trusted brands like L.L. Bean and The North Face—especially if you’re scoring a sale price.

Pros:One-stop shop for the whole family, wide range of brands
Cons: Lacks the most affordable brands like Carter’s or Gerber

Best for: A large selection at varying price points / Size ranges: Varies by brand / Shipping: Free shipping / Return policy: Full refund at retailer's discretion

Save when you shop for the best baby clothes with these Nordstrom promo codes.

Gap

There’s just something about dressing babies like they’re headed to a ’90s commercial shoot. Gap is a must-shop for cute baby clothes in classic styles, and though it’s not the most affordable of the big-box retailers if you’re shopping at regular price, a ton of sales take place throughout the year, so a great deal isn’t all that hard to come by. (Don’t sleep on the clearance section either.) Gap is my go-to for all things denim—jeans (don’t miss the flannel lined ones for the boys!) and jackets included. I also like the retailer for sweaters and sweatshirts but wish they wouldn’t put bear ears on so many of the baby hoodies—they’re cute, but I’m more of a dress-baby-like-a-pint-size adult kind of a gal.

Pros:Great for denim, timeless styles
Cons: Some of the styles are too cutesy

Best for: Wardrobe staples / Size ranges: 0–5Y / Shipping: Free shipping on order of $50 or more / Return policy: Free returns within 30 days

Save when you shop for the best baby clothes with these Gap promo codes.

Amazon

Want to check out with more than just baby clothing? Some diapers, bibs, or binkies? Maybe even a treat for yourself? Amazon has some great finds—from Gerber Baby’s easy-on onesies (with more than 53,000 ratings) to the softest Burt’s Bees Baby booties to Colored Organics’ hypoallergenic line of clothes in soothing neutrals and pastels. One not-so-secret treasure? The Amazon Essentials Disney Baby section. Yep, if the parents are Disney fans, consider your search over. Plus, I don’t think we need to tell you how much there is to love about the speed at which Amazon can have something at your doorstep. The friendly return policies are nice, too.

Pros:Super convenient, one-stop shop
Cons: May take a lot of searching to find exactly what you want

Best for: Fast, free shipping / Size ranges: Varies by brand / Shipping: Free shipping with Prime / Return policy: Free returns on most items within 30 days

Come for the essentials; stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. I find the toddler girls’ dresses run super large, but the boys pants run really small. I’m down for the hunt, though, because Zara’s clothes (from its Pokemon sweatshirts to its ribbed leggings and rompers to its Sherpa-lined jackets) are just too good.

Pros:Trendy styles and basics, great overall value
Cons: New arrivals sell out really fast, website can be hard to navigate

Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee

Gymboree

Gymboree is a classic—and it’s back and better than ever. The ‘90s and aughts classic kids brand had a bumpy few years, but since being acquired by The Children’s Place in 2019, it is back to making the adorable kids clothes that moms have always fallen in love with. Like, just look at this flamingo top for toddler girls, which you can pair with matching leggings and hair bows. Too much flamingo? Well, if that’s wrong, we don’t want to be right.

Pros: Fun colorful styles, frequent sales

Cons: Some reviewers note it runs small

Best for: Colorful fashion moments / Size ranges: Newborn-12 years / Shipping: Free over $20 / Return policy: Within 45 days

Old Navy

Seriously, what parent doesn’t love Old Navy for kids’ clothes? They are cute, comfortable, and seriously affordable, a combination you can’t beat. Our editors highlight favorites like these jelly sandals that last all season, these matching sweat-sets that are fashionable and functional, and of course, its bargain multipacks of staples like pajamas, rompers, onesies, and leggings.

Pros: Affordable including frequent sales, cute multipacks

Cons: Not as high quality fabric as some.

Best for: Cute and affordable daily wear / Size ranges: It’s Old Navy! They have every size./ Shipping: $7 for basic / Return policy: Within 30 days

PatPat

Founded by engineer dads Albert Wang and Ken Gao, PatPat offers a wide range of clothes and sizes at reasonably affordable prices. The brand’s motto—“super cute + super fun = more happy moments”—comes through in its designs, which lean toward bright colors and cheerful prints. Parents who are into fan culture will also appreciate the robust “character shop,” with sets from Disney, Paw Patrol, Barbie, Baby Shark, and more kid favorites. There are several family matching options too, for all those holiday card or IG photo opps.

Pros: Affordable, wide array of options

Cons: Some clothes have a quality that’s better than others.

Best for: Building out a wardrobe. / Size ranges: Newborn-6 years / Shipping: Free over $35 / Return policy: Within 30 days

How to shop for the best baby clothes

Generally, there are two types of baby clothes:

Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child's cubby.

Elevated essentials and special occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.

How much should I spend on baby clothes?

Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.

Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy and me outfits as you can while they’re still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.